Select Case Studies

Hysan's 100th Anniversity Campaign

Hysan, the developer behind Causeway Bay, Hong Kong’s busiest shopping district, marked its 100th anniversary with a campaign to re-engage mainland Chinese tourists.

Rather than taking a legacy-driven approach, we focused on reviving Causeway Bay itself. Once a top destination, the area had been overshadowed by newer hotspots. Our strategy repositioned it as a vibrant, must-visit district, spotlighting its energy, culture, and hidden gems.

Over nine months, we curated stories on unique shops, restaurants, exhibitions, and architecture. The results: Hysan’s engagement rate doubled, their best-performing posts in four years–and businesses we featured reported improved sales after being highlighted.

Shangri-La Tanjung Aru

In partnership with Shangri-La Tanjung Aru, we’ve helped the resort achieve a milestone year: Chinese travellers have overtaken all other source markets, and the hotel recorded its strongest-ever month of revenue.

We adopted a bespoke RED strategy centred on the resort’s iconic sunset views. This strategy has successfully branded the resort as the hotel with the best sunset in the region, turning it into the best photo-taking spots of the city, and making its Sunset Bar the most difficult restaurant to book in the city.

The results speak for themselves: record-breaking engagement, a consistent influx of inquiries. We have also heightened visibility for Kota Kinabalu as a destination—raising it to be a strong alternative to destiantions like Phuket and Bali.

JEN Orchardgateway is a vibrant, youthful hotel brand that embraces individuality.

Instead of focusing only on rooms, we showcased the hotel’s energy and neighbourhood appeal. By managing Rednote with a personal, authentic voice, we highlighted local happenings and built strong connections with Chinese travellers.

Our regular F&B campaigns consistently sold out, turning the buffet restaurant into a must-go for both tourists and locals. This F&B-led model boosted engagement and improved overall hotel performance.

Today, JEN Singapore Orchardgateway holds the title of the most followed and most engaged Singaporean hotel on Rednote.

JEN Singapore Orchardgateway