Attract, engage, and convert Chinese travellers.

Blossom Lane Communications is an integrated marketing agency with a strong focus on Rednote, dedicated to bringing inbound Chinese customers for our clients. Our approach is rooted in strategy and content – helping brands carve out a distinctive presence in competitive markets.

We don’t believe in one-size-fits-all solutions. Instead, we craft tailored strategies that challenge conventional industry norms, ensuring our clients stand out with compelling, results-driven content and engagement. For many of our partners, this translates into measurable success, from heightened brand awareness to tangible business growth.

We proudly partner with leading global brands across Europe, America, the Middle East, Mainland China, Hong Kong, Japan, Southeast Asia.

About the Founder:

About the Agency:

Tim Hung is a seasoned brand marketing professional recognised for delivering success with global brands. Before founding Blossom Lane Communications, he was the Head of Brands at Shangri-La Group, spearheading the worldwide campaign “From Asia with Heart” in 14 markets, celebrated the brand’s 50th anniversary and refreshed its image.

Tim established the Media & Social department, driving Shangri-La’s digital marketing transformation post-COVID. He revamped performance marketing strategies and significantly boosted the brand’s social media presence by forming partnerships with platforms like RED, Meta, and TikTok, including launching the first-ever global hotel campaign on RED.

Before Shangri-La, Tim was Brand Director and Head of Media at P&G Hong Kong & Taiwan, managing digital marketing for all brands. According to the Boston Consulting Group, his initiatives helped P&G achieve the top ranking in digital maturity among CPG companies in the region.