Attract, engage, and convert Chinese travellers.

Blossom Lane Communications is a full-service social marketing agency specialising in Rednote marketing for luxury hospitality and tourism brands. With a foundation in strategy and content, we help our partners carve out a distinctive voice in competitive markets and reach high-intent Chinese travellers.

We craft strategies that blend cultural insight and performance thinking to drive measurable impact. From elevating brand awareness to driving real business growth, our campaigns deliver results that matter.

We proudly partner with leading global brands across Europe, America, the Middle East, Mainland China, Hong Kong, Japan, Southeast Asia.

About the Agency:

About the Founder:

Tim Hung is an award-winning marketing leader. Prior to founding Blossom Lane Communications, Tim was the Head of Brands at Shangri-La Group, where he led the group’s 50th anniversary campaign across 14 markets and redefined its brand image through the celebrated “From Asia with Heart” initiative.

Tim established the Media & Social department as Shangri-La emerged from Covid. He also formed strategic partnerships with platforms like Meta, TikTok, and RED, significantly boosting brand visibility and engagement.

Before Shangri-La, Tim served as Brand Director and Head of Media at Procter & Gamble (P&G) Hong Kong & Taiwan. Under his leadership, P&G was ranked top in digital maturity among CPG companies in the region by the Boston Consulting Group.